You don't have to build every audience yourself.
Trusted Source helps strengthen the audience your business owns — and connects you with the local audience The Caledonian-Record has spent generations building.
Build your audience. Reach ours.
The strongest marketing usually does both.
Your website, search presence, reviews, social channels and customer relationships help build an audience your business owns.
But sometimes growth also means reaching people who don't know you yet. That's where our audience comes in.
Through The Caledonian-Record and its media channels, Trusted Source can help put your business in front of people already reading, visiting, opening, following and participating in local life.
One local audience. Many ways to reach it.
Different channels. One community.
50,000
Local readers
Web
10,000
Digital reach
50,000
Newsletter readership
Social
30,000+
Local social community
Attention is hard to build.
A business can spend years building an email list, social following, website traffic and local recognition.
That work matters — and Trusted Source can help with it.
But sometimes you need reach now. A grand opening. A new service. A hiring push. An event. A seasonal promotion. A message you simply need more local people to see.
An established local media audience gives businesses another way to create awareness without starting from zero.
Meet people where they already are.
Put your message inside a trusted local news product people intentionally spend time with.
- Brand awareness
- Promotions
- Events
- Recruitment
- Community messaging
- Sponsorships
Web
Reach local readers while they're actively consuming news and community information online.
- Display advertising
- Sponsored visibility
- Campaign landing pages
- Targeted messaging
Reach readers directly through trusted local newsletters and email products.
- High-visibility sponsorships
- Campaign messaging
- Event promotion
- Brand awareness
Social
Extend a local campaign into established social channels and community conversations.
- Sponsored promotion
- Campaign amplification
- Local awareness
- Event and offer visibility
Sometimes the best message isn't a traditional ad.
Businesses support their communities in different ways. Sometimes the right opportunity is a traditional campaign. Sometimes it's a sponsorship, a shared community initiative or a message tied to something your company genuinely cares about.
- Section sponsorships
- Event sponsorships
- Community partnerships
- Mission marketing
- Special projects
- Seasonal campaigns
- Recruitment campaigns
- Custom local promotions
Reach them. Then keep the relationship.
Audience reach works best when it connects to the rest of your marketing.
A local campaign can introduce people to your business. Your website helps them learn more. Strong search visibility helps them find you again. Lead capture gives them a way to respond. CRM and follow-up help turn interest into business.
Local Audience
Your Website / Offer
Inquiry
Follow-Up
Customer
Reach is stronger when there's a plan for what happens next.
When more local people need to know.
Those are audience problems — and they're exactly where local reach can help.
Where your message appears matters.
Reach isn't only about how many people can potentially see a message. Context matters too.
The Caledonian-Record audience comes together around local news, sports, businesses, schools, events, public life and the communities they call home.
For local businesses, that creates something different from simply buying anonymous impressions somewhere on the internet.
Local marketing can support local journalism.
Advertising and sponsorship revenue helps sustain the local reporting, photography, sports coverage, public records and community information our region depends on.
For businesses that value strong local journalism, working with Trusted Source can create value on both sides: greater local visibility for the business and support for an institution serving the community.
Start with who you need to reach.
We Listen
We learn what you're trying to accomplish and who needs to hear about it.
We Match
We recommend the channels and message that fit the goal.
We Connect
We build a campaign designed to put your business in front of the right local audience.
Know what ran. See what happened.
Where measurement is available, we help bring campaign activity, leads and digital results into a clearer view so you can better understand what your marketing is doing.
The goal is better visibility into your marketing — not another pile of reports.
Who do you need to reach?
Tell us what you're trying to accomplish. We'll help figure out the smartest way to put your message in front of local people.
Let's reach the right people.
Tell us a little about your business and what you want more local people to know.